Monthly Archives: December 2012

The Art of Apartment Staging – 752 West End Avenue

It all started when Nishila, a broker we worked with, called us and mentioned they have a new conversion project on West End Avenue and need to stage a few apartments.

As it happened, like most projects there is no budget for a designer so it was up to Nishila to come up with a design and execute it.

We met a the building to see the apartments. It was quite a challenge since they had low ceilings, windows that faces other buildings and not much light.

In these cases designers focus on creating statement with lighting, fabrics, accessories and sometimes window treatments. With an idea of showing potential client
how to decorate their place (where to place a bed or a sofa) and placing the attention on the advantages of the unit. (such as the size, or kitchen or storage space)

Addressing the window treatments we recommended soft treatments such as Roman Shades and Curtains. Those help frame the windows and bring the attention of the
viewer inside the room. The design process included brainstorming about style and fabrics with questions like:

Should we cover the frames of the windows with the shade or install the shades inset?
Weather to use unreconstructed roman shades that are more casual or structured ones that are more modern?
Do we want full operating curtains or simple side panels?

Budget concerns dictated most of the answers but for example Nishila chose to show the frames of the windows as they were
newly renovated and added detail to the rooms.

We than went to discuss fabrics. Since we had 3 apartments to work on Nishla chose one to be with Gold tones, one more  masculine with Grey Silver Tones and one to be Neutral linen colors


And here are some of the results

It was sad to learn, that this project was half sold out when the developer chose to sell the building.

Inside 50 Gramercy Park

Electric shades in 50 Gramercy

Working in High-End condo owners most often means working with high-profile designers.
And that was the case with 50 Gramercy Park when Geoffrey A. Blatt asked us to price out
a job in that building.

Sheer Roman in Bedroom 50 Gramercy

Even though we have less control of fabric selection its always fun to work with new fabrics
and push our limit when asked to make bigger shades or non standard patterns and styles.

The windows in 50 Gramercy are fairly wide and when making large shades like that its always recommended to add a motor since they tend to be heavy to lift. In this case there was no need for us to connect the shades to a home automation system but in the bedrooms we did install two layer shades with electric blackout shade close to the window and a soft sheer roman shade in front of it. Motorization system is by Somfy. It is a high voltage system with wireless switches on the wall. A very reliable system where the motor size is selected according to the weight of each shade. And although it is high voltage it has quiet operation.

In the master bedroom Mr. Blatt chose to have a blackout Tier Drop Roman Shade. This shade (as seen bellow) has its folds always visible even when the shade is down. A style that gives the shade a soft elegant look at any position.

Tier Drop Roman in Bedroom 50 Gramercy